Anita Rani & Waitrose
A trip to Waitrose’s Leckford Farm with Countryfile’s own, Anita Rani.
Spent a day at Leckford Farm – Waitrose’s own working farm in Hampshire – capturing branded content with presenter Anita Rani.
Shot entirely on Sony Xperia with gimbal stabilisation, creating content that felt genuine and social-native rather than traditionally commercial.
Delivered a main feature video highlighting the farm’s sustainable practices plus a number Instagram Stories.
The challenge: maintain broadcast production values while keeping the content casual and authentic enough for social platforms.